Did you know that by 2020 the expenditure on digital marketing is going to hit 306 billion USD worldwide? That’s why we’re discussing Digital Marketing Trends for 2020 in this article.

It is obvious that with the rise of mobile marketing and the implementation of 5G and another new and exciting tech, digital marketing is the way businesses will reach customers.

The years of 2019 and 2020 will see some pretty amazing technological innovations and advancements, you can take our word for it.

Artificial Intelligence and Virtual Reality have been making their rounds on mobile phones and gaming consoles. The marketing environment is vibrant and ever-evolving – tactics, trends, and technology are never inactive.

That’s why it’s important that your marketing keeps up with Digital Marketing Trends 2020.

If you can’t keep up with new Internet Marketing Trends in 2020, your business might struggle to try to keep pace with your competitors and that is the last thing you need.

Top Digital Marketing Trends to Watch Out for in 2020:

1. Video Marketing

Video marketing has been a significant strategy for brands for many years but the very format of the video is changing.

By next year, the video will take up a massive chunk of consumer traffic on the internet – over 85% of all traffic in the US alone.

Most of such videos won’t be put online by businesses or brands but by individuals.

Among the biggest challenge, many brands have with video marketing is the factor of production. They want videos to look sophisticated and sleek like big-budget movie productions.

However, the advantages of video can be harnessed by using uncomplicated tools.

Most viewers aren’t looking for extra-special effects, they just want quality content that is driven by a story, is informative and is entertaining.

2. Omnichannel Marketing

Omnichannel simply means a multichannel marketing strategy that you set up at several touchpoints to reinforce the customer’s buying journey.

In other others, an omnichannel marketing plan implies you design marketing touchpoints that can be run on most available channels.

Most companies use email, social media, and search as marketing channels. Even though social media still reins the lead when it comes to digital marketing according to Clutch, consumers aren’t simply engaging through Facebook posts.

For eCommerce Development, this can be a great way to market themselves. So, you can consider these other channels:

  • Ephemeral videos (Instagram and Facebook stories)
  • Virtual assistants and chatbots
  • Podcasts
  • Smartphone apps

All these ways can bolster your present marketing strategy.

Omnichannel is specifically significant to consumer-facing enterprises since 70% of customers usually use three or more channels to do research before they buy anything.

3. Voice Search Optimization

Voice input is not new but it hasn’t been as widely used due to quality issues, especially when search engines could not precisely process sounds.

However, right now, Web Design and Development Trends are showing voice is going to improve by leaps and bounds soon.

Voice Search has been around for some time, but Siri and Alexa are getting only smarter. But besides that, voice search is a hot Current Trend in Digital Marketing – just consider these statistics:

  • 50% of all searches online will be through voice by 2020.
  • Last checked, 13% of households in the United States owned smart speakers and this is estimated to increase by 2022 to 55%.
  • Shopping with voice search will increase to 40 billion USD in 2020.

Even though typing “best sushi in LA” and saying “Where to eat amazing sushi” doesn’t look a whole lot different but it affects the SEO of all websites greatly.

Online services will use voice search analysis accordingly and redo the content on their pages for the search.

In conclusion, voice search is the Digital Marketing Trend that you will see a lot in the future and as a Mobile App Development Company, this is important news.

This way, when you make your apps, you won’t forget to feature a voice search functionality.

4. Smarter Chat

Chatbots have been around for some time and remain a trend that is experiencing constant change.

According to a report by Grand View Research, 45% of users prefer using Chatbots as a way to communicate for customer service issues.

Chatbots have shown how effective they are in improving customer experience and it enables marketers to also engage with their users better.

They provide real-time help, support, and active interactions with questions pertaining to the actual concern.

WhatsApp, most recently, adopted this Latest Trend in Digital Marketing.

They are offering Business Messaging that companies are using to deal with daily customer activities.

5. Augmented and Virtual Reality

Augmented Reality (AR) advertisements are among the primary applications that are no employed by marketers to bring unreal or static environments into a real experience.

AR is being used to incorporate the offer a company gives to the reality a buyer expects.

Famous fashion brand, Michael Kors used AR successfully last year to make Facebook ads where they asked users to try and buy their sunglasses.

But AR and VR are not limited to just ads; some brands are using them to create brand awareness.

For example, L’Oreal and IKEA managed to boost their customer experience with VR by letting them visualize the products before purchasing them.

Last year, they introduced their app IKEA Place which allowed users to virtually put furniture in their homes.

While L’Oreal, the makeup behemoth, produced its own AR-marked apps such as Style My Hair and Makeup Genius. Both enable users to virtually try on hair and makeup looks on selfies.

This Innovation in Marketing is extremely beneficial in both attracting and retaining customers.

6. Artificial Intelligence and Machine Learning

With leading global companies like Google, Amazon, and Microsoft expanding their sources into machine learning and Artificial Intelligence (AI), this Digital Marketing Trends are not going to go away that soon.

But if you are wondering how AI benefits you, then the answer is simple: AI lets you forecast future possible patterns of customer behavior based on gathered data.

Then with this data, you can identify better ways to engage with customers using various channels such as digital advertising, direct mail marketing, or sales outreach.

Many industries like healthcare, life science, e-commerce, and food and beverage have already begun utilizing AI. Food companies, especially, now use data to identify the best times to deliver their products.

This data is collected from various sources such as temperature, road traffic, and so on. In e-commerce, customers love personalization.

eCommerce brands now use data to forecast their shopper’s behaviors and demographics to make personalized experiences.

Machine Learning and AI will penetrate many new domains this year and the next as estimated by experts.

Therefore, if you are a Web Design and Development company, and if you are creating eCommerce stores, imagine how AI and machine learning can help you.

7. Push Notifications in the Browser

Push notifications are influencing the domain of web browser technology and are among the most prevalent trends for web development in 2019.

Businesses use push notifications in the browser to contact their leads more efficiently and interact with their audience in a more compelling way.

Another important role push notifications show is engaging customers and increasing conversion rates.

eCommerce firms, for example, use push notifications in the browser to retarget their customers who dropped their shopping carts and attract them to finish their shopping.

In the realm of Digital Trends, push notifications have been used to alert customers about new deals or special discounts. But it was seen mostly on mobile apps.

With these new Digital Marketing Trends, you can expect to see the same on web browsers.

8. Social Commerce

There is no denying that both social media and e-commerce are growing at amazing rates and some people, who are much too clever, notices it and decided to put two and two together to increase sales opportunities.

Using social media for marketing is not new and many marketers are now using Facebook, Twitter, and Instagram exhaustively to push their brands.

However, Instagram took it a step further: they introduced posts where users can buy that allowed brands to link their Instagram posts and their stores together with the ‘Buy Now’ feature.

Then they went ahead to unveil Instagram Checkout that enables users to finish their shopping from inside the app itself.

Marketers saw this as an opportunity to make sure people do not abandon their carts, and it worked!

As we know, social media has made impatient users out of all of us, so many times, users don’t transform into buyers because they don’t want to switch between apps.

So, brands are rather enjoying this special feature. Among the various companies today, high-profile brands like Adidas, Prada, Burberry, Oscar de la Renta, Dior, Nike, H&M, Net-a-Porter, MAC Cosmetics, and Michael Kors are already utilizing these Latest trends in Digital Marketing.

9. Personalization

If you are familiar with a buyer persona, you may know about personalization already. Most of the US population said that personalized content was very appealing a couple of years ago.

Forbes said 44% of customers say they are more inclined to purchase from a business again if their experience of shopping is personalized.

Personalized marketing offers many benefits such as enhanced customer experience, improved brand loyalty, more profits, multi-channel selling possibilities, brand consistency, etc.

Whether it’s a shout-out on a video or a name on a cup from Starbucks, people enjoy knowing that the brands they love know them and care about their shopping experience.

10. Emotional Evaluation

Google and Sony bots are already composing music, which even a decade ago would have sounded too fantastical.

The AI doesn’t have any emotions right now and no one is sure if they will but you can look at their emotional state. This is specifically easy to do through text.

When reviewing a product or service, there will surely be something like “excellent” or “horrible”; when we use tweets to express our comments or opinions, we often apply a keyword.

Next comes sentiment analysis which is the AI studying all the nuances of human communication and evaluating if they post online is neutral, positive, or negative.

Several tools can accurately identify both direct affirmation and irony or satire. This helps control the reputation of the company,

Conclusion

So, this has been a list for the Digital Marketing Trends you need to look out for in the future, especially if you are a Mobile App Development Company.

As we move into 2020, technology will show us just how far we can go and it is quite exciting to see what innovations we can use for digital marketing as well.