If you own an online shop, you know how much time and money is required to promote your wares to a broad audience. It’s common practice to try to increase visitors using search engine optimization (SEO), paid advertisements, social media, and other means. So what is meant by the term “bounce rate” when referring to online purchases?
According to a June 2022 study by Little data, the average Shopify site bounce rate after a desktop Google search was 39.1%. The proportion of users that visited a page on your Shopify site but then departed without taking any further action is known as the bounce rate. From optimizing images to enhancing website navigation, take control of your Shopify store’s success now.
What is the Bounce rate?
Bounce rate is the proportion of visitors to a website who either did not go beyond the homepage or departed the site after seeing just one page. The percentage represents a subset of the total visitors.
Use this formula to figure out Shopify bounce rate:
Rb=Tv/Te
Bounce Rate= rb
Total Pageviews =Tv
The Sum of all Pageviews= Te
A bounce occurs when…
- The user performed nothing throughout the session’s allotted period. Therefore it ended.
- The “Back” button was clicked, taking the user back to the initial results page.
- The current URL was removed from the address box, and a new one was typed in (or the user opened another website from bookmarks)
- A user has closed a browser window or tab.
Search engines include the bounce rate in their ranking algorithms, which in turn impacts where the pages of a website appear in the search results. Therefore, a low bounce rate is highly desirable to measure the resource’s quality and usefulness.
Contact Us to Hire Shopify developers to reduce the bounce rate!
Tips to reduce bounce rates:
1. Get targeted traffic to your website:
Who exactly are you hoping to reach? Avoid using the word “everyone.” Even if your business has something for everyone, you won’t see conversion rates rise if you don’t identify your demographic and write content specifically for them.
Let’s pretend your target market consists primarily of ladies aged 19–25 looking for a quick and simple hairstyle. So let’s address their issue: they need a fast and simple hairstyle.
Given their ages, they are probably searching for terms like “damage-proof daily hair styling alternatives” or “fast and simple hairstyles” since they have to wake up early to go to college or a job.
Your keyword research will be more effective the more you learn about them. Using these keywords may not bring in a lot of traffic, but it will be the proper kind of traffic, which will lower your bounce rates.
When you attract the correct audience, you may reduce bounce rates. Of course, you’ll need to enhance your SEO marketing and appropriate research keywords to do this.
The best way to reach your target market is to use a well-developed keyword strategy that targets just those individuals actively looking for what you have to offer.
2. Value Authentic Customization:
The truth is that most businesses either don’t have enough traffic or can’t rely on their data to identify meaningful segments to deliver messaging or experiences that will have any impact on purchase intent and engagement, even though personalization is often sold as a silver bullet to an overly nuanced and complex issue.
That said, you shouldn’t stop trying to make your material unique. Instead of frightening your visitors by making it evident that you’re watching them for no good reason, focus on providing them with relevant personalization.
Consider various hair kinds, and tailor your material to each one, like the example about Gen Z women requiring a quick method to change their hairstyle.
3. Improve the Speed of Your Shopify Store:
Bounce rates are reduced when pages load quickly. This information helps increase organic traffic from targeted audiences and decrease the percentage of visitors who leave your site without converting. It can be applied to all your pages, not just those with high intent.
While Shopify development, keep the file sizes of your media low, the loading time low, and the user experience simple for the most significant outcomes in keeping new leads.
4. Earn your customers’ confidence:
Shopify shops often get high bounce rates since customers don’t feel they can trust the store. However, shops using a good Shopify theme all over help customers recognize and trust them.
Potential customers won’t even give you a chance if they don’t trust you immediately. To convince the sceptical, put effort into your brand’s backstory and visual identity; include all of your regulations in the footer; and use trust badges, customer reviews, and user-generated imagery.
5. Maintain a Regular Schedule of Error Correction:
Broken links, low keyword ranks, slow site performance, and more may all be identified on your Shopify store with the help of SEMrush or another website auditing program.
To maintain a low bounce rate, we do a new site assessment monthly and use the results to curate and produce highly targeted, SEO-friendly content.
6. A/B Test:
A high bounce rate isn’t always a negative thing, as we now know to place more emphasis on high-intent sites. However, it would be best to be cautious while updating your high-intent sites.
The most popular pages are those that successfully convert visitors into buyers. Unfortunately, because of the potential for new versions to negatively affect your key performance indicators (KPIs), you may be unwilling to correct the problems and instead choose to forego revenue.
The results of A/B testing may tell you how customers feel about a new feature without revamping your shop completely. Once you have the results of those testing, you may release the updated versions with confidence in their effectiveness.
7. Ensure that the content on your landing pages is helpful:
Advertisements and results from search campaigns often fail to deliver on SERP promises of providing helpful information when clicking through to the landing page. In addition, many online stores mislead customers by directing them to the homepage when they click on an ad for a specific product.
The users must have actively sought product information by entering a relevant search query. They feel deceived and misled when they are sent to a standard homepage. Likely, they would rather not waste a few more minutes scouring the shop for the same item.
Advertisement and landing page design should have the same look and feel. To maximize conversions, your landing page should be an organic continuation of the ad your visitors saw. Avoid using clickbait and deceptive language in the title and meta description.
8. Get rid of the hassle at checkout:
Slow checkout is one of the worst components of a bad online purchasing experience. To begin with, having to sign in before completing the checkout process is an extra step that some customers may be unwilling to do.
Then, to add insult to injury, they pile on the irritation by asking for information that isn’t essential. Consequently, the customer gives up on the purchase altogether because of the design flaws and departs without completing it.
Conclusion
Managing a company is difficult, no matter what sector you operate in. The cutting-edge nature of the high-tech industry that is e-commerce necessitates your very best efforts.
Questions such as, “Why is my Shopify shop displaying a high bounce rate?” or “Why am I not generating sales on Shopify?” are pretty natural to have every once in a while. Hire a Shopify developer from a reliable company to cure all issues effortlessly.
But if you use the tips listed above, you’ll have a solid foundation to establish a successful online store. Remember that any adjustments to your e-commerce website should be made to make things easier for your customers. With this information in hand, you may confidently respond to the query.